STICKYBACKBAILEY wasn’t born in a corporate boardroom; it was born in a shoebox. In 2016, founder and goldsmith Caroline Wilkins began her journey in a tiny apartment with a big vision. But the soul of the brand goes back even further.
At 14, Caroline was already finding her voice, singing blues in her father’s rock band. Years later, while back home in Ireland, a shared laugh over a Huffington Post "blues name generator" with her dad gave life to the name STICKYBACKBAILEY. What started as a joke became a symbol of everything Caroline held dear: nostalgia, creative freedom, and the blissful grit of self-expression.
From the start, Caroline’s mission was clear: create for the individual. Every piece was designed for one person and one person only, infused with the energy of the maker and the intention to help the wearer feel seen. It was about more than just jewelry; it was about a soulful connection to something handmade, tailored, and created with a whole lot of love.maker's energy
By 2018, that creative spark evolved into a deeper calling. Caroline wanted to do more than just design; she wanted to get her hands a little bit messy at the bench. Driven by a desire to be part of every weld and every hammer strike, she committed herself to mastering the art of goldsmithery. She wanted to ensure that every genuine intention she had for her work was physically forged into the metal.
After a transformative trip back to Ireland with her initial line, Caroline returned to NYC with a torch in hand and a renewed fire. Today, STICKYBACKBAILEY is the result of that journey, a blend of Irish soul and New York grit, crafted for those who aren’t afraid to make a little noise.
A note from Founder and Designer of STICKYBACKBAILEY:
"When I returned from Ireland, I felt like my head, heart and hands weren't living in the same house, let alone even neighbors. Its an imperative time in history for the intention of love to be considered in everything we do. (Of course I'm definitely "work in progress" lol) Amongst changes throughout the world and other things life gives us forcing us to grow, I am determined to express this in my work. While I am so proud of everything I had put into StickyBackBailey, I figured my pieces should encompass more honesty and sometimes reflect both the beauty and struggle of what we address in day to day living. The collection holds pieces that express the intention of uplifting us, normalizing stigmas, reducing shame, embracing what it means to be a woman, encouraging sensuality, sexuality, the all round feeling of love and has an underlying theme that the gritty, not so lovely-looking part of life, is sexy too! The pieces are designed to feel timeless while marking the time we live in, something to join you while you live a lifetime! And of course, the collection is interspersed with some purely aesthetic pieces because honestly, who doesn't love a good "hoop" moment, just some pieces that make me feel so good when I wear them! I'm so hopeful it connects with you."